What to Expect
Delicious Han-Don Pork
Enjoy premium Han-don pork prepared fresh for you!
Catch the Pig Game
Join the game for a chance to win amazing prizes!
Live Music & Performances
Feel the energy with K-music and exciting performances!
Exclusive Offers & More
Special discounts, freebies, and surprises await!
Korea's Pork Brand
Han-Don isn't just a label — it's a promise. While plenty of pork on Korean menus is imported and frozen for months before it reaches your plate, Han-Don is born, raised, and processed right here, moving from farm to table in about a week.
Every Han-Don farm is certified and tracked from birth under Korea's strictest food-safety standards, so what you're eating is never a mystery. That difference shows up where it matters most: on the grill.
It's the standard the best K-BBQ in Korea is already built on — the only question is whether you know to look for it.
- Actually Korean. Born and raised here — not shipped in frozen.
- Days-fresh. Farm to table in about a week, not months.
- Traceable. Every farm is certified from birth.
- Held to a higher standard. Korea's strictest food-safety bar.
- Just tastes better. Richer, juicier — the flavor imports can't match.
Three regions. One nationwide celebration.
Each Han-Don Belt is a real neighborhood you're already exploring — just look for the Han-Don sign at participating restaurants.
Myeongdong
Seoul's most iconic tourist district — palaces, markets, and K-BBQ side by side. The highest concentration of certified Han-Don restaurants in the city.
K-BBQ Blocks
Busan
Grilled pork with an ocean view. Korea's MICE and cruise-tourism hub, packed with visitors ready to eat well after a day on the sand.
Beachfront BBQ
Jeju
Minutes from the airport, steps from the market — home of Jeju's famously rich black pork, already a favorite with international visitors.
Black Pork TrailEat Han-Don, Get Rewarded.
Every Han-Don Belt restaurant runs the same simple flow — no app download, no waiting in line.
Find a restaurant
Look for the Han-Don Belt sign, or find one near you on this site.
Order Han-Don pork
Order 2 or more servings of any Han-Don pork dish on the menu.
Scan & verify
Scan the table QR code and verify with your phone number — any country works.
Show & save
Show your confirmation screen to staff and get your discount applied instantly.
Catch the Pig Day!
Somewhere in Myeongdong, Han-Don is hiding — in a full pig costume. Follow the clues and be the first to find him.
- New clues posted every 30 minutes
- First to find and snap a photo wins first prize
- Bring the pass you received at any participating restaurant to enter